Seday Abraham

Since 1973 when a petition for a botanical garden for the city was proposed the Atlanta Botanical Garden has been a staple and icon for environmental care. The thought process that went behind the design of this mark was to create an identifiable mark that exemplified the modern and environmentally conscious brand. The design is a mirrored variation of the magnolia flower bud from the original logo. And the bud is segmented into five sections to symbolize the brand’s five main principles in their mission statement. The new mark is implemented in a new design system and a multitude of promotional items, signage, and advertisements.