Warby Parker was founded with a rebellious spirit and a lofty objective: to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses. They create an individualized experience for each customer and each pair of glasses designed. When asked to design a motion piece for digital out of home I made sure to keep all the qualities best known of the company. By using textural backgrounds and illustrated glasses that correlate with one another it gives the viewer a sense of the individualized experience. This motion piece is meant to keep Warby Parker's brand ideals intact and giving it a new look.