Seday Abraham

The Volkswagen Beetle is a 21st century design icon and designing an exhibition space for the car was entertaining. The german car was introduced in post war America and its rise in the youth counter culture cemented itself as a symbol for changing the status quo. As well as embracing the brand of individualized originality. The contrast of the cars origin and its journey is being narrated through thoughtful choice in color and layout to allow the people a look into the history of the people's car.